Tui Ad saga ends in disappointment
June 3, 2010 in Uncategorized
Tui Beer has extended an olive branch to a Bethlehem Community Church in Tauranga today. In an effort to conclude a small copyright issue that has erupted earlier this month over a harmless roadside advert.
The trouble began when the church put up a billboard which proclaimed “Atheists have nothing to worry about! Yeah Right”.
I suppose a conclusion like this was always going to be on the cards. If there is one group within New Zealand you don’t want to get on the wrong side of it is the church. My hunch is that the CEO of the Tui Ad campaign (CEOoTAC) went home a couple of months back after having a go at the small church and casually flipped open his bible to the story of Moses. Seeing how The Pharaoh ends up after offending the Lord’s chosen would have been chilling for him and may have stirred his heart to change. From that he may have flipped to the story of Jael as she drove a tent peg into Sisera’s head. Now although the minister in this story is a man I now for a fact that their youth pastor is a woman and she probably owns a tent!!! With such a chilling revelation I suppose that the CEOoTAC had no option but to make peace with the small Tauranga Church.
Part of the olive branch extended by TUI is another sign on their property. There suggestions are the following
“God tweets too. Just look up in the trees”
”God, the ultimate search engine”
To me these are rather pathetic and lack any real creativity. In true advertising fashion it seems this cover up job was given to the new boy on the block. Perhaps the newest employer or the the young man in for the day on work experience.
So lets have a go. What would be a better TUI advert for Bethlehem Community Church? I’ll go first.
Saint said on June 3, 2010
I would pick the last one and change the colour scheme, also replace the Tui logic with the churches logic and change the font of the yeah right word so it can go with the copyright law.
Saint said on June 3, 2010
suggestions would be
- am not a religous person
- I dont want to go to church
- I rather sleep in on a sunday morning
- am too busy to go to church
Shem Banbury said on June 4, 2010
great ideas Saint. You should work for an advertising agency.
Bryce said on June 4, 2010
The billboards Tui offered were better than leagal action, good on Tui I recon, maybe even a few crates to use for comunion would have been a nice touch……..hehehe
ZenTiger said on June 4, 2010
Closed on Sundays.
–Yeah, right.
Ozy Mandias said on June 7, 2010
Interesting article in the latest Baptist magazine. A couple of people have set up an advertising company that puts up interesting signs about GOD. They are small quotes that are aimed at making people think about God. visit – http://www.godmarks.co.nz
Anyway in the article they use a Christian market guru who was responsible for the ‘YEAH RIGHT’ Tui ads.
bob said on June 8, 2010
God Is Real Year Right new sign
Ozy Mandias said on June 8, 2010
Thanks for your time Bob. However, if I may remind you the advertising brief I gave was for a church and your idea probably would be the best idea they have had. It would be a little like TV3 running and ad on TVNZ. However, your idea could appeal to the local atheist group that meets down the road. I have taken the opportunity and have passed on your idea. Hope you don’t mind.