ipad – the latest in luxury

ipad - steve jobs

Steve Jobs showing off the new ipad to the 2000 media at todays launch.

Steve Jobs has just unveiled the latest Apple product with the unveiling of their new ipad. This new product, within the women’s sanitary line, is a bold move by apple who have been strong in the electronics market for sometime.

Jobs announced the new ipad as a revolution in this very tough market. The ipad is designed to be the world’s most luxurious pad for women.

“The design of this latest pad is sensational. It is bigger than most conventional pads but we think the re is a market for this product, especially in the United States. It includes what we call an Intel duo processor which whisks moisture away with the simple press of a button. We have also added the ability to download applications that can be added to your pad”.

The idea of applications for the ipad is clearly a development on the success of the iphone applications. The iphone has seen over 5 million downloads in pointless ‘life enhancers’ in 2010 alone. Some of the applications already in the ipad include wings  on the side, a comfort level indicator, water proofer  and a ‘handle enhancer’ which enables your ipad to be used as a parachute if you ever need one. Jobs hinted in today’s’ presentation that Apple expect over 10,000 applications for the ipad in the next 12 months. The mind boggles with this thought.   

The move is a courageous move from Apple who have never ventured into the sanitary line before and the move has had mixed reaction from market analysts.

Brenda Downing, the spokesperson for Carefree-  the market leader in tampons in New Zealand, was cautious about another player in the market.“Clearly Apple have had success in the computer area. It will be interesting to see how their new product goes with consumers. Personally I have never been a fan of Apple after a downloading a nasty virus last year.” Apple were quick to downplay the idea of any computer virus some getting into the new ipad. Something which grew giggles from the 2000 media at today’s launch

The ipad goes on sale in New Zealand later this month and can be available at all leading supermarkets  in the usual isle.

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